The days of nameless, faceless, supposedly “perfect” corporate brands are over.

Darkroom exists to develop the next generation of faith, creating a community where young people can explore their big questions about God, the Church, and their own lives.

National Geographic’s yearly Water Month was held in partnership with Stella Artois, the Belgian Pilsner. Through the collaboration, we created an interactive system that would engage their audience’s hearts and minds.

"We need to make a pivot. COVID-19 is our top priority now ... " We hadn't—couldn't have—known it beforehand, but the message we had been developing together over the course of many months was about to become hyper-relevant. Ordinary people coming together for extraordinary impact? Heroes hidden in plain sight? What better way to talk about the untold stories of men and women, sponsors, and volunteers, and about the sponsored children around the globe joining to­gether to fight the spread of COVID-19?

Everfree, an organization devoted to helping people step out of the repeating cycle of sexual exploitation, expanded the scope and focus of its original mission. They needed a name and brand that more accurately reflected this shift. When OX works with businesses and nonprofits to develop a name, we guide our clients through a robust strategic process. We also brainstorm dozens—sometimes hundreds—of options before landing on the perfect one.

As our culture has shifted and Bible reading has fallen precipitously among younger generations, Tyndale came to OX for help to rebrand the New Living Translation (NLT). Could we help re-articulate who the NLT is for and why a new breed of teachers, preachers, and people in the pews would want to choose the NLT over others in the marketplace?

More Perfect Union was founded to take on the dangerous partisanship in our politics by building a movement to demand accountability and integrity from elected officials. OX was given a big assignment: Help build a brand and messaging to inspire all Americans to join a citizen-led, nonpartisan movement to form a more perfect union.

BLAST is a youth retreat packed with inspiration, teaching, and dodgeballs to the face. How does this church- led event earn trust with its Gen Z students and keep attracting so many to camp? They involve the teens in every aspect of it.

Bringing People Together Across Divides

Relational Discipleship Radically Focused on Jesus

OX has been collaborating on theme development and producing a variety of design deliverables for STORY events since 2018. These annual multi-day gatherings are uniquely inspired each year to speak to the felt needs of the diverse creative community that makes up STORY. Each year, OX meets regularly with the STORY team, mulling over complex ideas, laying down a strategic creative foundation for the event, and truly working side by side to bring a sense of wonder to this very unique group of creatives.

Can technology inspire good in the world? Our good friend Andrew Means, a Senior Director of Global Impact Data Strategy for a global technology platform, thinks so. Andrew believes the problems our world faces—poverty, disease, educational outcomes, environmental issues – can be solved, and he’s dedicated his career to helping find ways to use data and technology to help solve them. Andrew came to OX with plans to launch a conference that inspires and equips data and technology geeks to drive global impact. Our mission: to create a compelling brand and messaging for the inaugural “Good Tech Fest.”

IllumiNations unites the work of the 10 leading Bible translation agencies, with an ever-growing global community of givers, to eradicate Bible poverty. As part of our ongoing partnership, illumiNations invited OX to develop a fresh campaign (including messaging and visuals) for an annual event to keep donors’ passion ignited and giving strong.

CORE, a new movement to serve and equip leaders to deepen their impact on the culture, collaborated with OX on the launch of their new brand. Through discovery workshops, comparative analysis, and brand recommendations, we worked together to unearth CORE’s unique identity in messaging, voice, and visual. CORE tasked us with telling the true stories of 10 men from all walks of life, authentically sharing both their victories and defeats on film, with the ultimate goal of inspiring others to do the same.

Choosing the Best Medium to Tell a Brand Story