CORE + OX

Finding Your CORE Purpose

CORE, a new movement to serve and equip leaders to deepen their impact on the culture, collaborated with OX on the launch of their new brand. Through discovery workshops, comparative analysis, and brand recommendations, we worked together to unearth CORE’s unique identity in messaging, voice, and visual. CORE tasked us with telling the true stories of 10 men from all walks of life, authentically sharing both their victories and defeats on film, with the ultimate goal of inspiring others to do the same.

Services

Film

Branding

Apparel

Storytelling

Photography

Logo Design

Strategy

Design

Messaging

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Like launching anything new, this project was, in every sense, a labor of love. For more than two years, from dream to done, we partnered with CORE to help them understand themselves clearly and refine everything from their visual identity to their business model. On a journey full of unexpected twists and challenging turns, the end result is a brand we’re proud to have built together.

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BRANDING

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Our Team

Jesse Oxford

Jesse Oxford

Founder & CEO

Jesse Oxford

Jesse Oxford

Founder & CEO

Jesse Oxford

Founder & CEO

Here are the five things you should know about me. I effortlessly imagine new ideas and approaches that lead to significant impact. Constraints inspire me to achieve impossible outcomes. As a transformational leader, I see more in people, call it out and provide opportunities for them to realize their potential. In every interaction, I spark deeper understanding and inspire people with motivating word pictures. My daily habit is to investigate a surprising variety of information and apply it in uniquely useful ways.

These five things are true of me in every area of my life, and they are the core skills and practices that allowed me to build the team at OX Creative where we create purposeful campaigns that inspire GOOD in our world.

Our work has been referenced in a speech by President Obama, resulted in over a billion dollars in charitable contributions, included figures like Facebook’s Sheryl Sandberg, and the son of Ugandan military dictator Idi Amin. If you’re still reading this, you might be interested to also know I've been awarded for cinematography at Cannes.


Olivia Ludwick

Olivia Ludwick

Head of Client Experience

Olivia Ludwick

Olivia Ludwick

Head of Client Experience

Olivia Ludwick

Head of Client Experience

Olivia is a natural at providing a world class experience for our clients. Olivia’s charismatic personality and solution focused communication style has made clients into lifelong partners.

Before joining the team, Olivia worked in account management at DDB for the National McDonald’s account. She served as a reliable project leader for multiple national campaigns. Olivia brought years of experience to OX where she could trade in “selling fries” for bringing more good into the world! 

Outside of OX, Olivia writes, renovates homes with her husband Josiah and enjoys time with her three adorable kids—Jayden, Liam, and Ellie.


Tony Sorrentino

Tony Sorrentino

Chief Strategy Officer

Tony Sorrentino

Tony Sorrentino

Chief Strategy Officer

Tony Sorrentino

Chief Strategy Officer

Tony is an accomplished strategist, facilitator, and guide. When he was a kid, his fourth grade teacher told him he asked too many questions; today he uses questions as a superpower. 

At OX, Tony guides clients and staff to discover perspective, clarity, and breakthrough. He is certified in the Paterson Process in both StratOp and LifePlan, and applies those skills as he develops brand and campaign strategies for our client’s most important work.

Before joining the team at OX, Tony served for a decade at Willow Creek Community Church as a worship leader, executive producer, and creative director. Outside of OX, he’s most at home hiking in the mountains, writing a song, or checking out a new restaurant with friends.


Katie Kick

Katie Kick

Head of Creative

Katie Kick

Katie Kick

Head of Creative

Katie Kick

Head of Creative

Katie is an uncommonly gifted visual storyteller with a passionate drive to get it exactly right for our clients. Katie has an innate knack for how creative and strategy work hand in hand, and her background in sculpture and fine art anchors her design work in tangible meaning.

Katie found her way onto the OX team while she was working as an in-demand freelance designer. We liked her so much that we basically begged her to join the team (no, but actually).

Outside of OX, you can find Katie tackling a project with her husband Travis, or spending time with their son, Griffin.



Alexis Grant

Alexis Grant

Agency Producer

Alexis Grant

Alexis Grant

Agency Producer

Alexis Grant

Agency Producer

Alexis is a dedicated, detail-oriented, high-capacity veteran of the OX team, who started as a high school intern and a decade later, now serves as the team’s Finance Operations Manager and Film Producer.

With her background in film production and event planning, formal educational training in ministry and communications, and love for travel and culture, Alexis is fully aligned with the heartbeat of OX and proudly calls this place her second home.

Outside of OX, you can find Alexis sipping lattes, cooking up new recipes, and planning for her next adventure. She also loves to spend quality time with her husband, Seth, her two boys, Ezra and Elias, and their doodle, Ellie.



Cody Goshert

Cody Goshert

Head of Operations

Cody Goshert

Cody Goshert

Head of Operations

Cody Goshert

Head of Operations

Cody possesses over two decades of project management experience spanning international project logistics to product development, which means Cody has learned a thing or two about how to get projects done.

At OX, Cody keeps our internal systems humming from his kitchen table in Atlanta. His written to-do lists and creative storyboard may be reminiscent of the past, but we love him for it. He reminds us that sometimes the old way of doing things isn't all bad.

If you’re trying to find Cody, your best bet is a local brewery or his front porch, where he currently resides with his wife, Mary London.


Jen Oxford

Jen Oxford

VP, Relationship Development

Jen Oxford

Jen Oxford

VP, Relationship Development

Jen Oxford

VP, Relationship Development

Building relationships is Jen’s specialty. She has honed this skill in various industries, including publishing, tech, land development, and pastoral ministry. “Ask great key questions and always be curious how that fits into the big picture.” Jen’s unique level of inquiry builds the foundation for each OX partnership, all toward creating more good in the world together.

Inside and outside of OX, Jen is married to founder Jesse. Jen loves to dance (west coast swing and two-step are favorites), hunt at flea markets for vintage finds, sew, and spend time snuggling with her furry son, Boots.


Katie Ruse

Katie Ruse

Business Manager

Katie Ruse

Katie Ruse

Business Manager

Katie Ruse

Business Manager

Katie has a natural ability to keep all who fall inside her wingspan marching on steady ground. Her business-minded eye and nurturing heart foster security, reliability and confidence for OX team members and partners alike.

An OX veteran since 2013, Katie primarily manages the company finances including billing, cashflow, projections, long-term goals and the real-time dashboard. She also represents OX’s HR department and employee set-up and care. 

Her family recently made their way back to the waving corn fields of Indiana from sunny SoCal, and you can find her playing backyard badminton, trail running, reading French Canadian murder mysteries, drinking iced Americanos, and cheering on her husband, Aaron, and three kids, Mya, Jet, and Hattie.




Amy Turner

Amy Turner

Creative Director

Amy Turner

Amy Turner

Creative Director

Amy Turner

Creative Director

Amy is a kind, driven Creative Director, shepherding creatives and partners towards a clear vision and end goal. What started as a love (maybe obsession) for board games, grew into a love for strategy, innovation, and optimization. 

At her core, she is a maximizer. The way she leads creatives, clients, and projects is through a love for transformation, and seeing them operate at their best. 

She will be forever indebted to OX for introducing her to her now husband, Dustin. They love their downtown apartment with their kitten, Lu. Outside of OX you can likely find her hammocking with a good book, hitting the trails, or watching Survivor.


Liv Hayes

Liv Hayes

Senior Project Manager

Liv Hayes

Liv Hayes

Senior Project Manager

Liv Hayes

Senior Project Manager

Liv has a huge heart for her team and the work OX’s clients are doing daily!

Liv brings warmth and an inviting spirit to the team. She approaches her work as she approaches the world, with curiosity and a passion for leaving things better than she found them!

At OX, Liv works to identify the unique needs of each client and the creative team as she oversees project timelines from planning to completion. 

Outside of OX, Liv spends her free time admiring the historic buildings surrounding her home in Chicago or reading by the lake!


McKenzie Price

McKenzie Price

Junior Strategist

McKenzie Price

McKenzie Price

Junior Strategist

McKenzie Price

Junior Strategist

McKenzie is energized by creating experiences that inspire, and she thrives in an environment where creativity is celebrated. Her interdisciplinary background – from fashion to coworking and now at OX – has seasoned her to strategically lead (but not without a little fun) our team and clients through collaborative processes.

Although McKenzie is faster to observe than to speak, don’t let her introvertedness fool you. The gears are spinning as she personalizes solutions that delight others, which is a natural by-product of the thoughtful and purposeful way she approaches her work.

McKenzie and her husband, Addison, live in Colorado where they take advantage of everything the mountains have to offer. What they love most is sharing those experiences with friends and family.

Cassie Criminger

Cassie Criminger

Creative Director

Cassie Criminger

Cassie Criminger

Creative Director

Cassie Criminger

Creative Director

Cassie is a storyteller at heart who loves casting vision and creating solutions that excite and inspire brands to be and do more.

Before joining the OX team, Cassie worked in a wide design capacity in both the for-profit and nonprofit sectors. She views her role as a creative as both an observer and explorer, seeking out clear and creative ways to provoke thought and encourage action.

Currently living in the heart of Chicago, Cassie enjoys walking the lakefront and park trails in the city. Her favorite Saturday entails curating vintage pieces, wandering the art museum, or exploring a new local spot in the city with friends.

Amanda Lee Kemmeling-Hyslip

Amanda Lee Kemmeling-Hyslip

Director of Finance and HR

Amanda Lee Kemmeling-Hyslip

Amanda Lee Kemmeling-Hyslip

Director of Finance and HR

Amanda Lee Kemmeling-Hyslip

Director of Finance and HR

Amanda is an enthusiastic lover of the way numbers can paint a story. Her background in Communications gives her the ability to convey potentially complex financial information in relatable and meaningful ways.

Before coming to OX, Amanda served for more than 15 years in a Financial and HR Leadership role at a Managed Services Provider (MSP). At OX, Amanda views her role as a Keeper of OX's financial integrity, a steward of OX's thriving culture with OXs Mission (their "North Star") at the center of it all, and a proactive communicator serving OX's team of creatives and OX's clients with a value of accuracy and transparency in all financial interactions.

Outside of work, you can find Amanda waking up early to run with the Peloton LeaderBoard (the LB), listening to her latest audiobook, planning themed date nights for her and her husband, Jeffrey, dancing to Frozen's "Let it Go" with their daughter Ellie Mae, taking walks along the river with Amanda’s two “big kids” Adeline and Barrett and seeking out unique vintage pieces for their historic home along the Fox River in Illinois.

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