CORE + OX

Finding Your CORE Purpose

CORE, a new movement to serve and equip leaders to deepen their impact on the culture, collaborated with OX on the launch of their new brand. Through discovery workshops, comparative analysis, and brand recommendations, we worked together to unearth CORE’s unique identity in messaging, voice, and visual. CORE tasked us with telling the true stories of 10 men from all walks of life, authentically sharing both their victories and defeats on film, with the ultimate goal of inspiring others to do the same.

Services

Film

Branding

Apparel

Storytelling

Photography

Logo Design

Strategy

Design

Messaging

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Like launching anything new, this project was, in every sense, a labor of love. For more than two years, from dream to done, we partnered with CORE to help them understand themselves clearly and refine everything from their visual identity to their business model. On a journey full of unexpected twists and challenging turns, the end result is a brand we’re proud to have built together.

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BRANDING

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Our Team

Jesse Oxford

Jesse Oxford

Founder & CEO

Jesse Oxford

Jesse Oxford

Founder & CEO

Jesse Oxford

Founder & CEO

Here are the five things you should know about me. I effortlessly imagine new ideas and approaches that lead to significant impact. Constraints inspire me to achieve impossible outcomes. As a transformational leader, I see more in people, call it out and provide opportunities for them to realize their potential. In every interaction, I spark deeper understanding and inspire people with motivating word pictures. My daily habit is to investigate a surprising variety of information and apply it in uniquely useful ways.

These five things are true of me in every area of my life, and they are the core skills and practices that allowed me to build the team at OX Creative where we create purposeful campaigns that inspire GOOD in our world.

Our work has been referenced in a speech by President Obama, resulted in over a billion dollars in charitable contributions, included figures like Facebook’s Sheryl Sandberg, and the son of Ugandan military dictator Idi Amin. If you’re still reading this, you might be interested to also know I've been awarded for cinematography at Cannes.


Olivia Ludwick

Olivia Ludwick

Accounts Director

Olivia Ludwick

Olivia Ludwick

Accounts Director

Olivia Ludwick

Accounts Director

Olivia is a natural at providing a world class experience for our clients. Olivia’s charismatic personality and solution focused communication style has made clients into lifelong partners.

Before joining the team, Olivia worked in account management at DDB for the National McDonald’s account. She served as a reliable project leader for multiple national campaigns. Olivia brought years of experience to OX where she could trade in “selling fries” for bringing more good into the world! 

Outside of OX, Olivia writes, renovates homes with her husband Josiah and enjoys time with her three adorable kids—Jayden, Liam, and Ellie.


Tony Sorrentino

Tony Sorrentino

Chief Strategy Officer

Tony Sorrentino

Tony Sorrentino

Chief Strategy Officer

Tony Sorrentino

Chief Strategy Officer

Tony is an accomplished strategist, facilitator, and guide. When he was a kid, his fourth grade teacher told him he asked too many questions; today he uses questions as a superpower. 

At OX, Tony guides clients and staff to discover perspective, clarity, and breakthrough. He is certified in the Paterson Process in both StratOp and LifePlan, and applies those skills as he develops brand and campaign strategies for our client’s most important work.

Before joining the team at OX, Tony served for a decade at Willow Creek Community Church as a worship leader, executive producer, and creative director. Outside of OX, he’s most at home hiking in the mountains, writing a song, or checking out a new restaurant with friends.


Katie Kick

Katie Kick

Head of Creative

Katie Kick

Katie Kick

Head of Creative

Katie Kick

Head of Creative

Katie is an uncommonly gifted visual storyteller with a passionate drive to get it exactly right for our clients. Katie has an innate knack for how creative and strategy work hand in hand, and her background in sculpture and fine art anchors her design work in tangible meaning.

Katie found her way onto the OX team while she was working as an in-demand freelance designer. We liked her so much that we basically begged her to join the team (no, but actually).

Outside of OX, you can find Katie tackling a project with her husband Travis, or spending time with their son, Griffin.



Alexis Grant

Alexis Grant

Finance Operations Manager

Alexis Grant

Alexis Grant

Finance Operations Manager

Alexis Grant

Finance Operations Manager

Alexis is a dedicated, detail-oriented, high-capacity veteran of the OX team, who started as a high school intern and a decade later, now serves as the team’s Finance Operations Manager and Film Producer.

With her background in film production and event planning, formal educational training in ministry and communications, and love for travel and culture, Alexis is fully aligned with the heartbeat of OX and proudly calls this place her second home.

Outside of OX, you can find Alexis sipping lattes, cooking up new recipes, and planning for her next adventure. She also loves to spend quality time with her husband, Seth, her two boys, Ezra and Elias, and their doodle, Ellie.



Cody Goshert

Cody Goshert

Director of Product Operations

Cody Goshert

Cody Goshert

Director of Product Operations

Cody Goshert

Director of Product Operations

Cody possesses over two decades of project management experience spanning international project logistics to product development, which means Cody has learned a thing or two about how to get projects done.

At OX, Cody keeps our internal systems humming from his kitchen table in Atlanta. His written to-do lists and creative storyboard may be reminiscent of the past, but we love him for it. He reminds us that sometimes the old way of doing things isn't all bad.

If you’re trying to find Cody, your best bet is a local brewery or his front porch, where he currently resides with his wife, Mary London.


Jen Oxford

Jen Oxford

VP, Relationship Development

Jen Oxford

Jen Oxford

VP, Relationship Development

Jen Oxford

VP, Relationship Development

Building relationships is Jen’s specialty. She has honed this skill in various industries, including publishing, tech, land development, and pastoral ministry. “Ask great key questions and always be curious how that fits into the big picture.” Jen’s unique level of inquiry builds the foundation for each OX partnership, all toward creating more good in the world together.

Inside and outside of OX, Jen is married to founder Jesse. Jen loves to dance (west coast swing and two-step are favorites), hunt at flea markets for vintage finds, sew, and spend time snuggling with her furry son, Boots.


Katie Ruse

Katie Ruse

Business Manager

Katie Ruse

Katie Ruse

Business Manager

Katie Ruse

Business Manager

Katie has a natural ability to keep all who fall inside her wingspan marching on steady ground. Her business-minded eye and nurturing heart foster security, reliability and confidence for OX team members and partners alike.

An OX veteran since 2013, Katie primarily manages the company finances including billing, cashflow, projections, long-term goals and the real-time dashboard. She also represents OX’s HR department and employee set-up and care. 

Her family recently made their way back to the waving corn fields of Indiana from sunny SoCal, and you can find her playing backyard badminton, trail running, reading French Canadian murder mysteries, drinking iced Americanos, and cheering on her husband, Aaron, and three kids, Mya, Jet, and Hattie.




Amy Turner

Amy Turner

Creative Director

Amy Turner

Amy Turner

Creative Director

Amy Turner

Creative Director

Amy is a kind, driven Creative Director, shepherding creatives and partners towards a clear vision and end goal. What started as a love (maybe obsession) for board games, grew into a love for strategy, innovation, and optimization. 

At her core, she is a maximizer. The way she leads creatives, clients, and projects is through a love for transformation, and seeing them operate at their best. 

She will be forever indebted to OX for introducing her to her now husband, Dustin. They love their downtown apartment with their kitten, Lu. Outside of OX you can likely find her hammocking with a good book, hitting the trails, or watching Survivor.


Dustin Turner

Dustin Turner

Motion Design Artist

Dustin Turner

Dustin Turner

Motion Design Artist

Dustin Turner

Motion Design Artist

Dustin is an experienced Motion Graphics Artist and all-around tech guru. Growing up, he had an obsession with Legos. This unassuming toy has helped mold his mind to think abstractly in the 3D realm. He now uses those building blocks to solve complex problems in 3D animation, Projection Mapping, and process automation.

Before joining team OX, Dustin was a Creative Director, Tech Director, and Graphic Designer. OX Creative has allowed Dustin the opportunity to push his creative skillset to the limit, while also partnering with clients that share his same heart to foster a voice for those that are voiceless in the world.


Natalie Hayes

Natalie Hayes

Account Manager

Natalie Hayes

Natalie Hayes

Account Manager

Natalie Hayes

Account Manager

Natalie goes above and beyond to ensure our client’s expectations aren’t just met but exceeded. Her bubbly personality not only lights up any room (or Zoom call!) but makes everyone she works with feel seen, valued, and heard. 

Natalie brings a strong track-record of leadership experience to the OX team and plays a big part in shaping our community-focused team culture.

Outside of OX, Natalie loves to travel, explore the outdoors and bake delicious treats, which she spoils our team with!



Liv Hayes

Liv Hayes

Project Manager

Liv Hayes

Liv Hayes

Project Manager

Liv Hayes

Project Manager

Liv has a huge heart for her team and the work OX’s clients are doing daily!

Liv brings warmth and an inviting spirit to the team. She approaches her work as she approaches the world, with curiosity and a passion for leaving things better than she found them!

At OX, Liv works to identify the unique needs of each client and the creative team as she oversees project timelines from planning to completion. 

Outside of OX, Liv spends her free time admiring the historic buildings surrounding her home in Chicago or reading by the lake!


Amanda Freyer

Amanda Freyer

Designer

Amanda Freyer

Amanda Freyer

Designer

Amanda Freyer

Designer

Amanda is a motivated graphic designer with an eye for design that is not only creative, but effectively communicates the messaging of the brands or movements OX supports.

Amanda works remotely from North Carolina, and normally video calls into OX, cup of tea in hand, with her mischievous pups playing in the background. She loves researching creative ways to keep brands relevant through mood boards and creative networking to implement into her workflow.

An avid beekeeper, gardener, and chicken tender (she has backyard chickens!), Amanda is always finding new hobbies and home projects to tackle with her filmmaking husband, Kenneth.



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